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Hundreds of hours went into compliance with gambling industry regulations that must be followed to the letter. That means nearly two-thirds are non-local. We have live entertainment in at least two venues seven nights a week. I probably spend the most time and effort, and marketing dollars, toward southwest Kentucky and Tennessee. For more information on Tropicana Evansville, call or visit tropevansville.

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The management of Tropicana Entertainment Inc. Metropolis has a single hotel, and a small diner and a steak house as dining options. Rebranding of Casino Aztar into Tropicana Evansville officially kicked off June 14 with a news conference and celebration that included Las Vegas-style showgirls and big fuzzy dice. We expect double-digit growth from those MSAs within a year. June 4, Tropicana Evansville remains a popular entertainment destination. They were probably ready to shoot us before we came up with something we could all be happy with. The real start took place soon after Tropicana took over in , when detailed market research directed at current and potential customers asked: 1 Did people know who Aztar was? Only then — with the old name ready to come down and the new name ready to go up, and the myriad promotional and regulatory pieces in place — could Tropicana start thinking about a date to officially deep-six the Casino Aztar brand. Forget the radio, television, newspaper, magazine, billboard, Facebook, and direct mail advertising of the past. It has stayed that way ever since. So we started working on campaigns and strategies as soon as those studies came back positive because we wanted to present a plan to our corporate office to justify the rebrand. Now comes the opportunity to leverage the Tropicana name to produce more revenue for Tropicana and the local economy. The Casino Aztar brand, ingrained into the public consciousness for 17 years by company management, the City of Evansville, and the state of Indiana, was officially tossed overboard in June. Much to the relief of public officials in Evansville, Tropicana stepped in with new management in after previous owner Columbia Sussex Corp. It told us we would have a stronger opportunity to grow our business, especially outside Evansville, with a name like Tropicana. Log in or register to post comments. The research also told us we would not lose any of our customer base by changing our name, which was important. Comments No Comments. Their timeline eventually took them through all of , past the beginning of , and finally to the June kickoff, when everything was in place. Shaw was hired by Tropicana to lead the Evansville operation in The name change helps them know that this is a different destination and a different company, and it certainly has a better brand recognition as well. They have a casino floor. Log In. The name remained the same until late this spring, even though the casino has been owned by Tropicana for the past three years. The kickoff intentionally came late in the game.